Following are “session briefs”, challenges that others have faced that that may offer you some food for thought as you attempt to address your own marketing issues.
One thing that I constantly encourage people to do, and you will see me state it time and again, is to “look beyond the obvious”.
Duke; I’ll take you up on the offer, at least some suggestions.
I am trying to put together a post card direct mailer. I’m having trouble with a short, to the point message, something that causes reader attention, yet not cheesy, humor is good.
I am not going to put anything I’ve come up with here for two reasons, first I don’t like any of them and second I don’t want to build a box for all to work in.
Target; to only, campgrounds, and swim clubs in a 100 mile radius. This is a fairly rural area, and most of the jersey shore, and parts of eastern Pennsylvania fall in that arc, I am not exactly sure but there are probably 1000 or more locations.
Item to sell: picnic tables, they have a good margin, and every campsite has one.
Hi Duke, I am incredibly impressed with your creativity and “out of the box” thinking and am hoping you can offer some ideas to get me thinking in the right direction with the marketing.
I am attempting a startup in the “home food production” sector, using little to no money for advertising. I was thinking I needed a whiz-bang, eye catching flyer. Now, after reading your posts, I can see that I was only looking at the obvious… if you have suggestions or questions to get me thinking more creatively, I would be most grateful!
